Our Team & Story

"There I was sitting in a hotel looking at yet another filthy hotel gym thinking, why can’t I just get paddle fit wherever I want to? I searched around for a portable rowing machine, a sup machine or ski machine and found that nothing existed, so I built one that does all three."
- whipr Inc. Founder & CEO Luke Tipple

Luke is a marine biologist, shark diver and SUP fanatic from Australia. He spends a lot of time on the road, living out of hotels and boats filming TV shows for Discovery Channel. Having founded whipr he's now working full time to make it a reality.

To build whipr he's teamed up with with Shape Products out of Toronto Canada. Their engineering and design firm have been in business for 30 years and have a long and solid history of bringing products to market, from inception through to production with their manufacturing partners.

Also contributing as an advisor and paddle shaft manufacture is Chris Freeman, CEO and founder of Black Project SUP in Maui, Hawaii. His company makes world championship winning paddles and fins for stand up paddle-boards, surfboards and windsurfers.

As a team we're ready to hit go on production.